Monday, March 14, 2011
Monday, March 7, 2011
Wednesday, March 2, 2011
Getting your Business Started with a Facebook 'Like' Page
While teaching my Social Media for Small Business Course, my students have been asking alot about Facebook. They know the potential to increase awareness about their business is there, but aren't sure how to get started. I thought I'd shed some light on the keys ways to maximize your Facebook business page and what you need to focus on when starting out...
So, you've created your 'Like' page...now what?
Engage - Entertain - Educate
People judge books by their cover and people will judge your business if you don't have the proper information laid out for them. Your Facebook profile picture is the first impression people may have about you and your business. Make sure it's something related, eye-catching and flattering if it is a picture of you. Most of all make sure you have one.
The whole purpose of Facebook is for friends to connect, share information, photos and updates about what's going on in their lives. If you don't do the same with your business page, you're missing out and the REAL Facebook users will notice this. Add friends as soon as you can and you'll notice the word quickly spread that you're now on Facebook!
Your wall is your main platform to interact with Facebook users and your friends. Be interactive, make posts, comments and share your status updates. Make comments on behalf of your business but make sure you only do when it's relevant. ie. Jane says: I want a sandwich sooo bad!' Joe's Deli says: Come on down to Joe's! Italian meatball subs are on sale today!
YouTube is the second largest search engine next to Google. People love videos and pictures and the more you can share when them , the more they're likely to share with others. Create some DIY videos or a tour of your shop, introduce your employees or give a history of how your business came to be. Pictures are also great and also show you're properly engaging yourself online.
Hope this helps! Happy FBing! :)
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